{"id":3957413,"date":"2024-04-13T18:21:34","date_gmt":"2024-04-14T01:21:34","guid":{"rendered":"https:\/\/mynorthwest.com\/?p=3957413"},"modified":"2024-04-15T14:46:49","modified_gmt":"2024-04-15T21:46:49","slug":"a-study-in-contrasts-costco-vs-boeing","status":"publish","type":"post","link":"https:\/\/mynorthwest.com\/3957413\/a-study-in-contrasts-costco-vs-boeing\/","title":{"rendered":"A study in contrasts: Costco vs. Boeing"},"content":{"rendered":"
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In the state of Washington, two corporate giants stand out: Costco and Boeing.<\/p>\n

A recent poll conducted by Portland-based DMH Research<\/a> sheds light on how we perceive these companies and other major players like Amazon, Starbucks, and Microsoft.<\/p>\n

The study, obtained by MyNorthwest, polled 500 adults across the region. The poll measured residents\u2019 \u201cperceptions of the state and the economy.”<\/p>\n

No more freebies:<\/strong> Costco cracks down on food court access<\/a><\/p>\n

Costco<\/a>, the beloved warehouse retailer, enjoys overwhelming positivity among Washington voters. An impressive 90% view Costco favorably, while 5% express negative sentiments.<\/p>\n

This retail giant has become synonymous with quality products, competitive prices, and a loyal customer base. A significant piece of Costco\u2019s earnings comes from membership fees, according to the company\u2019s\u00a0quarterly earnings report<\/a>. The retailer currently charges $60 a year for annual memberships and $120 a year for its higher-tier plan, called the Executive Membership. Costco membership cards are non-transferable, but the company allows members to give a second household card to one other person in their home. According to\u00a0Statista<\/a>, a global data and business intelligence platform, the company made $4.58 billion in membership fees last year.<\/p>\n

Related news:<\/strong> Boeing\u2019s CEO got compensation worth nearly $33M last year but lost a $3M bonus<\/a><\/p>\n

Boeing<\/a>, on the other hand, faces a tougher crowd. Despite its historical significance and economic impact, only 56% of voters view the aerospace giant positively.<\/p>\n

Boeing stock has dropped since Jan. 5, when\u00a0a door-plug panel blew off an Alaska Airlines Max jetliner<\/a> flying 16,000 feet above Oregon. The Federal Aviation Administration<\/a>,\u00a0National Transportation Safety Board<\/a> and Justice Department have launched separate investigations into the company. All the bad news likely contributed to the company having 35% of people polled having negative impressions.<\/p>\n

Amazon<\/a> and Microsoft<\/a> share similar numbers, both hovering around 80% positive impressions. These tech titans have become integral to Washington\u2019s economy and innovation landscape. However, as the survey reveals, positive sentiments wane regarding Starbucks<\/a>. Approximately 62% view the coffee giant favorably, while nearly 34% express reservations.<\/p>\n

Interestingly, the survey highlights shifts over time. Starbucks, for instance, saw a modest increase in positive impressions from 53% in 2022 to 62% this year. Meanwhile, Costco and Amazon maintained their strong positions, and Microsoft resonated positively.<\/p>\n

The study showed that events and changing perceptions influence the reputations of major businesses in the state. The state\u2019s economic landscape remains dynamic, shaped by these corporate giants and their impact on daily life.<\/p>\n

Bill Kaczaraba is a content editor at MyNorthwest. You can read his stories here<\/a>. Follow Bill on X, formerly known as Twitter, here<\/a> and email him here<\/a>.\u00a0<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":25,"protected":false},"author":191,"featured_media":3957416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[34,39,66530],"tags":[],"acf":[],"yoast_head":"\nIn Washington, two corporate giants stand out: Costco and Boeing<\/title>\n<meta name=\"description\" content=\"A recent poll conducted by DMH Research sheds light on how we perceive major companies like Amazon, Starbucks and Microsoft.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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